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99 reasons
why Belgium is uniquely
phenomenal.

(Because 100 would be a bit over the top)

We’d drop names like Van Noten and Demeulemeester.

FASHION
REASON #28

That is, if it was in our nature to name-drop.

UNESCO calls our dragon a ‘masterpiece of the oral and intangible heritage of humanity’.

CULTURE
REASON #23

We just call him ‘Le Doudou’.

Chocolate is best when it’s kept out of the sun.

FOOD
REASON #26

No surprise that the best is found in Belgium.

There’s no other music festival like it in the country.

FESTIVAL
REASON #33

OK, Europe. OK, the world.

We invented the Body Mass Index.

BODY
REASON #37

Not that we have any interest in using it.

We're pretty laid-back here

INVEST
REASON #76

Yet the World Economic Forum thinks we’re one of the most competitive countries in the world.

We've got the biggest flower in the world.

NATURE
REASON #10

And it stinks.

We can’t roll out the red carpet for you.

CULTURE
REASON #21

This will have to do.

Not all our fashion designers are world famous.

FASHION
REASON #29

Only 10 to 15 of them.

Stop by for a beer.

FOOD
REASON #25

Or 2,500.

Outspoken

In his famous self-portrait, he’s humbly hiding his face.

CULTURE
REASON #24

Typically Belgian.

Art Brussels showcases the most important art in Europe.

CULTURE
REASON #4

And for once that's not a surreal claim.

The Dardenne brothers have won the Palme d’Or in Cannes twice.

CINEMA
REASON #35

One for each of them.

9,010 miles of cycle paths in a country that is only 174 miles long.

SPORT
REASON #36

Not bad at all.

Art specialists use all kinds of fancy words to describe the beauty of this train station.

CULTURE
REASON #22

Visitors usually just say WOW!

About 248,700 people live in Ghent.

FESTIVAL
REASON #15

10 days a year that number grows by 2 million.

Belgians are nanotechnology pioneers, which is hardly surprising.

INVEST
REASON #90

Given the country's diminutive size.

Not all artists have covered Jacques Brel songs.

MUSIC
REASON #31

Just Frank Sinatra, Nina Simone, Celine Dion, Nirvana...

The Atomium was planned as a 6-month installation.

CULTURE
REASON #40

59 years and the odd-overhaul and polish later…

Belgian men are the second tallest in the world.

BODY
REASON #38

Though you’ll often find us sitting.

Here we go again.

CULTURE
REASON #53

Dominating the catwalks.

You’ll never hear our monks say they brew the world’s best beer.

FOOD
REASON #27

They’ve taken a vow of silence.

Julius Caesar always said the Belgians were the bravest.

HISTORY
REASON #44

We Belgians were so appreciative it took us 19 centuries to create the country.

One of the earliest Gothic buildings in Belgium.

CULTURE
REASON #6

Little wonder the roof leaks a bit.

Every year, 150,000 people gather here in a farmer’s field.

FESTIVAL
REASON #34

So we thought it'd be nice to put some music on for them.

Everybody calls it the Venice of the North.

CULTURE
REASON #19

We just call it Bruges.

We could keep reminding you that we were the ones to invent fries.

FOOD
REASON #42

But we’d rather just eat them.

It's one of Belgium's most interesting museums.

CULTURE
REASON #54

Strange that we've buried it so deep underground.

A Belgian invented the map of the world.

CULTURE
REASON #56

Yet not everyone knows where Belgium is.

We also have famous stars.

CULTURE
REASON #20

Papa Smurf, Handy Smurf, Brainy Smurf, Smurfette.

Our national symbol doesn’t have quite the same cachet as Lady Liberty.

CULTURE
REASON #41

But he does fully enjoy his freedoms.

Stargazing can be tricky in Belgium.

FOOD
REASON #43

So we dine in our 134 Michelin star restaurants instead.

Brussels is home to the EU, NATO and more than 5,000 diplomats.

INVEST
REASON #77

Oh, and 1.2 million friendly inhabitants.

Belgium has one of the largest 3D printing facilities in the world.

INVEST
REASON #93

When you're small like us, it helps to think big.

We invented the saxophone.

MUSIC
REASON #32

But we left the invention of jazz to others.

The Ardennes is beautiful for the great outdoors.

NATURE
REASON #30

It's not a bad place to visit indoors, either.

We were first to develop lightweight roofing made of solar panels.

INVEST
REASON #83

Not bad for a country where it rains so often.

The Namur Citadel has been so sought-after that it has been besieged 20 times.

CULTURE
REASON #2

It fell 20 times, too, but is still standing!

Before Belgians retire, they often dream of traveling.

INVEST
REASON #94

And when they retire, they often start a vegetable garden.

Belgium's High Fens are exactly like the fens of Yellowstone.

NATURE
REASON #64

Just 200 times smaller.

We don’t have to shout that the Henry Le Boeuf Hall is the best hall around.

MUSIC
REASON #58

It has incredible acoustics that speak for itself.

These days, everyone wants to see Horta’s Art Nouveau creations.

CULTURE
REASON #45

Something Horta himself preferred not to do.

The Museum of Contemporary Art in Antwerp is the oldest of its kind.

CULTURE
REASON #48

We do love a good paradox.

Belgium is only a small country.

INVEST
REASON #73

So 80% of Europe's total purchasing power lies within an 800 km radius.

The best café in Brussels?

FOOD
REASON #66

We'll get back to you just as soon as we've visited them all.

The fountains gush jenever all day long here.

FOOD
REASON #67

Too bad it's just for one weekend a year.

The 20 km record time won't likely be broken in Brussels.

SPORT
REASON #69

Blame it on all the sights to see along the way.

Belgium has the most castles per square kilometre.

CULTURE
REASON #51

But our wine production is still lagging a bit behind.

Our astronomers discovered 7 Earth-like planets.

INVEST
REASON #87

They celebrated with beer and dubbed the planets Trappist 1b, 1c, 1d, etc.

Belgium was actively involved in developing a vaccine against Ebola.

INVEST
REASON #99

Not bad for a nation that isn't too keen on getting injections from the doctor.

Rubens was a humanist, scholar and diplomat.

CULTURE
REASON #1

He wasn't bad with a paintbrush, either.

Belgium is one of the world's leading exporters.

INVEST
REASON #82

Though it's difficult saying goodbye to all that beer.

Every year we send 80,000 people into space.

SCIENCE
REASON #17

All for the price of an entry ticket.

No less than 99% of Belgium is equipped with high-speed Internet.

INVEST
REASON #96

Yet we still have plenty of places where you can get away from it all.

In Godfrey of Bouillon's day, there were all sorts of fantastic parties here.

CULTURE
REASON #49

Not much has changed.

We score particularly highly in healthcare, education and innovation.

INVEST
REASON #98

But getting kids to eat broccoli remains a challenge.

Belgium was the second country in the world to legalise same-sex marriages.

FESTIVAL
REASON #16

So we throw a fab party each year.

To stay competitive, Belgium devised notional interest deduction for venture capital.

INVEST
REASON #78

The pleasant living conditions (that come for free) are a bonus.

The best-known, most enjoyable and all-round nicest market in Brussels.

CULTURE
REASON #57

But the name makes you think it’s something else.

The dam on the river Vesdre is taller than Pisa's Leaning Tower.

NATURE
REASON #65

We've been debating for years why we have fewer tourists.

The roar of engines can often be heard at Spa-Francorchamps.

SPORT
REASON #70

But in the fall, listen for the rumblings of the rutting deer.

We're the second largest exporter of medicine and vaccines in Europe.

INVEST
REASON #86

But still no Monday morning-itis cure.

You'll find the best organised Diamond League meeting in Brussels.

SPORT
REASON #13

But you'll have to bring the applause yourself.

The Ghent Altarpiece is one of the world's most impressive paintings.

CULTURE
REASON #7

Admittedly, it took not one, but two van Eycks to create it.

Belgium is highly regarded for its higher education.

INVEST
REASON #74

If you are not big, you need to be intelligent.

Belgium produces 10% of all the plastic in the EU.

INVEST
REASON #68

That's more than enough.

Highly qualified workforce, record production figures and seaports as well: Belgium is a paradise for car-makers.

INVEST
REASON #18

Now all we need to do is find a solution for those morning traffic jams.

The outskirts of Brussels are very green.

NATURE
REASON #60

But they are not always to be seen.

According to some tourists (probably after sampling the mulled wine) it’s the most beautiful Christmas market in the world.

FESTIVAL
REASON #14

The surveys were taken after the glühwein.

As a result of the Tax Shelter, 2,000 investors have already provided funding for 600 Belgian films.

INVEST
REASON #88

Yet we do not really enjoy being in the spotlight.

In Brussels, houses are more affordable than in other capital cities.

INVEST
REASON #81

But some renovation may be needed.

Belgium is 17th on the World Happiness index.

INVEST
REASON #80

And that's despite our constant moaning about the weather.

The most beautiful view of Liège is 374 steps up.

NATURE
REASON #61

But if you prefer, we sell postcards at the bottom.

Belgians are clearly in pole position in virtual reality applications.

INVEST
REASON #92

Seeing is believing, as they say.

A small 0.2% of the world population lives here.

INVEST
REASON #75

Yet somehow we're its 12th biggest exporter.

In France, Rousseau, Voltaire and Descartes provided Enlightenment.

FESTIVAL
REASON #72

In Belgium we just have light festivals.

WWI's most breathtaking monument.

CULTURE
REASON #47

But we wish it had never been.

For many visitors it’s the most beautiful market square in the world.

CULTURE
REASON #55

For many Brussels locals it’s simply the shortest route to the station.

Antwerp is Europe's second largest port.

INVEST
REASON #84

Shopping there's not bad, either.

Some people dive to a depth of 33 meters here.

TENSION
REASON #59

Beginners can start by just diving in.

We invented the electric tram, the contraceptive pill and the World Wide Web.

INVEST
REASON #85

Oh yes, and the food mill, too.

At the Carnival in Binche, the Gilles throw oranges.

CULTURE
REASON #50

Heavier than confetti, but a whole lot tastier.

With 8,000 instruments, the MIM is one of the most important museums in the world.

MUSIC
REASON #8

Starting with the building.

Belgium has the world's biggest seahorses.

FOOD
REASON #11

We've been using them to fish for shrimp for 500 years.

Belgium’s animation industry has won its share of award nominations.

INVEST
REASON #89

Hopefully, we'll receive an another Oscar or two.

Belgium's nuclear expertise earned us a Nobel Prize.

INVEST
REASON #91

Yet a second Eurovision Song Contest win still eludes us.

UNESCO says planting a Maypole is cultural heritage.

NATURE
REASON #62

The people in Brussels say it gives you a slight backache.

Everyone loves going to the spa.

NATURE
REASON #9

We just go to Spa.

Every year, we re-enact the Battle of Waterloo with over 1,000 extras.

CULTURE
REASON #5

When it's over, we share a drink.

The Red Devils are currently in FIFA'S top 5 rankings.

SPORT
REASON #71

Not bad for those little Belgians.

We excel at innovative crop protection.

INVEST
REASON #97

Except for our cyclo-crossers. They tear up the fields.

MIMA: contemporary art in an old brewery.

CULTURE
REASON #52

Very refreshing.

The Royal Glasshouses are home to precious plants like Cape jasmine, Camellia japonica, and Chinese fan palm.

NATURE
REASON #63

Ferns grow there, too.

The Battle of the Bulge kept the world in suspense.

CULTURE
REASON #3

These days, Bastogne is most famous for its War Museum.

It only takes four days to set up a company in Belgium.

INVEST
REASON #79

Various government services will be more than happy to help.

3 communities, 3 national languages and 3 regions.

INVEST
REASON #95

No wonder Belgium makes the ideal test market.

Belgium is playing the digital card and planning 1,000 new start-ups.

INVEST
REASON #39

Sounds like there’ll be some nerdy pushing and shoving shortly.

Diamonds are forever.

CULTURE
REASON #46

But the future diamond museum in Antwerp will still close every evening at 6.00 pm

The biggest adventures here happen in the water.

SPORT
REASON #12

Luckily kayaks are readily available.

 

‘Uniquely phenomenal’ is the new black. Belgium has cities that live and breathe fashion, right down to the finest fiber in every article of clothing. Whether on the racks, in concept stores, or on display in fashion museums.

 

Flanders

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Brussels

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FASHION
REASON #28

In Mons, it makes perfect sense to see a dragon roaming the streets on Trinity Sunday, the day associated with tongues of fire. The festivities run throughout the weekend, culminating in the epic Lumeçon battle between Le Doudou, the aforementioned dragon, and the valiant Saint George. Historic folklore that has not escaped the attention of Unesco and which is on its Representative List of Intangible Cultural Heritage of Humanity.

 

Wallonia

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CULTURE
REASON #23

The praline was invented in Belgium in 1912, which means Belgium was where they were eaten for the very first time. Today, our iconic chocolates are satisfying the palates of chocolate-lovers around the world.

 

Flanders

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Wallonia

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Brussels

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FOOD
REASON #26

When you think about it, we actually have two countries: Belgium and Tomorrowland. Both host citizens from around the world and both offer incredibly magical experiences.

 

Flanders

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FESTIVAL
REASON #33

Top marks and head of the class for Quetelet, the man who devised the BMI (Body Mass Index) at the University of Ghent. Belgium is renowned for its outstanding education and scores highly in the worldwide rankings.

 
BODY
REASON #37

Belgian workers focus on finding solutions, speak several languages and, according to the OECD, are among the most productive in the world. In short, including a Belgian on your team is always a good idea.

 
INVEST
REASON #76

The Titan Arum in the Botanic Garden of Meise only blooms occasionally, when it does, it is a sight – and smell – that doesn’t go unnoticed. The majestic flower has been known to grow up to 3 metres tall, and the stench it gives off is nothing short of phenomenal.

 
NATURE
REASON #10

How do you make one of the most beautiful city squares in the world even more beautiful? Fill it with flowers! Every other year the cobblestones of the Grand-Place in Brussels are carpeted with more than a million begonias.

 

Brussels

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CULTURE
REASON #21

It’s hard to agree on who deserves wider recognition. Young talent and established names make for the unique mix of fashion seen in Belgium’s shopping streets.

 

Flanders

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Wallonia

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Brussels

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FASHION
REASON #29

Pilsner, Abbey beer, Trappist beer, Dubbel, Tripel, Quadrupel, blonde ale, brown ale, amber ale, Lambic beer… Tasting them is a lot easier than listing them!

 

Flanders

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Wallonia

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Brussels

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FOOD
REASON #25

Magritte was a leading light of surrealism in Belgium and far beyond. In his work he stretches the limits of logic. But if you ask us, it’s only logical that you should go and admire his work.

 

Brussels

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CULTURE
REASON #24

The New York Times called Brussels the new Berlin… What better place to find out for yourself than Art Brussels, where you can (re)discover art at some 140 galleries.

 
CULTURE
REASON #4

There are fantastic films… and then there are fantastic films. Belgian, foreign and even extraterrestrial gems of cinema: you’ll see them all at one of our film festivals. 

 

Flanders

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Wallonia

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Brussels

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CINEMA
REASON #35

All those Belgian cycling champions — it just can’t be a coincidence. Channel your inner Eddy Merckx while exploring Belgium’s bike-friendly roads!

 

Flanders

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Wallonia

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Brussels

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SPORT
REASON #36

You can take a train to your destination… but train stations can be a destination in their own right. Antwerp Central always features on lists of the most beautiful stations along with Liège Guillemins, which is another architectural gem.

 

Flanders

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Wallonia

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CULTURE
REASON #22

The Gentse Feesten is one of the largest cultural festivals in Europe. Music, theatre, street acts, good food, parties and more. Don’t know where to start? The festival lasts ten days, so just dive in anywhere and come back again and again.

 
FESTIVAL
REASON #15

IMEC is an innovation hub that is a worldwide pioneer in research into nanoelectronics and digital technology. IMEC's headquarters are in Leuven, but its top talents also work in China, India, Japan, the Netherlands and Taiwan.

 
INVEST
REASON #90

Fancy singing the songs of the great Jacques Brel today? Let yourself be guided through the streets of his city, his lively Brussels, listening as you go to Jacques’ voice, lyrics, interviews and anecdotes from members of his family.

 

Brussels

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MUSIC
REASON #31

The Atomium was built for the 1958 World's Fair. It stands 102 metres tall and features nine spheres representing an elementary iron crystal magnified 165 billion times. Make sure you make it all the way up top, where you can enjoy a 360° view of the capital.

 

Brussels

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CULTURE
REASON #40

And if people want to sit down, they prefer to do it on a terrace. Because when you sit out on a terrace in Belgium, your glass is always half-full.

 

Flanders

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Wallonia

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Brussels

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BODY
REASON #38

Ypres is known as a city of peace… and cats. In fact, every three years the Kattenfestival passes through its streets. Participants are more than happy to put their best paw forward.

 
CULTURE
REASON #53

There are 12 Trappist breweries worldwide, six of which are right here in Belgium. So whether you're a beer lover or just plain curious, visit one of the abbeys and sample their beers. Now that’s what we call heavenly!

 

Flanders

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FOOD
REASON #27

A small country with a rich heritage. Let yourself be surprised by the history of Belgium in all its facets.

 
HISTORY
REASON #44

The Abbey of Villers-la-Ville dates back to the 12th century. Its majestic ruins silently attest to the past lives of Cistercian monks. The green oasis also hosts a brand new cultural centre.

 
CULTURE
REASON #6

The grass is always greener on the other side. Except, perhaps, at Belgian festival grounds. No other country hosts as many music festivals or music lovers from around the world.

 

Flanders

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Wallonia

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Brussels

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FESTIVAL
REASON #34

A name earned due to its charming canals and narrow medieval streets. This is a city bursting with history. Around every corner there’s a vibrant new setting that will appeal to your imagination.

 

Flanders

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CULTURE
REASON #19

When we talk about ‘Belgian gold’ we mean our crispy, crunchy golden French fries. And just because the 3 Communities have declared our belgian Friesshop-culture to be cultural heritage doesn't mean we can't order ‘a small one with mayonnaise’.

 

Flanders

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Wallonia

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Brussels

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FOOD
REASON #42

Only four authentic coal mines in Europe have underground galleries that are still accessible to visitors, and the Blegny-Mine is one of them. Another one of UNESCO’s remarkable World Heritage Sites.

 
CULTURE
REASON #54

In 1569, Mercator permanently redefined the world’s concept of geography. The Mercator Museum is where you'll find everything you need to know about the man behind the maps.

 
CULTURE
REASON #56

You'll be hard-pressed to find more comic book artists per square metre anywhere else in the world. Smurf the following link to find out more.

 

Brussels

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CULTURE
REASON #20

Manneken Pis epitomises Belgium’s absurd sense of humour. Located just down the street from the Grand Place, this little statue is dressed throughout the year in some of his 900 different costumes. And while you’re in the neighbourhood, why not pay Jeanneke Pis and the Zinneke a visit, too?

 

Brussels

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CULTURE
REASON #41

We don't like to go overboard about it… but we always help ourselves to seconds. Belgian food is fantastic.

 
FOOD
REASON #43

Belgium was one of the founders of the EU and remains an important international player today. Every day in Brussels, the EU and NATO make decisions that can have worldwide impact.

 
INVEST
REASON #77

Belgium is home to one of the world's largest 3D printing facilities. Furthermore, it is home to the industry's largest group of software developers.

 
INVEST
REASON #93

Sometimes you have to improvise — a skill our local musicians have certainly mastered, by making jazz music that hits all the right notes.

 

Flanders

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Wallonia

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Brussels

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MUSIC
REASON #32

If you hear someone mention ‘the Ardennes’, you'll probably want to start packing your bags right away. For a weekend away. Which makes perfect sense as the Ardennes offers it all: nature, culture and adventure.

 

Wallonia

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NATURE
REASON #30

The Belgium steel industry is developing steel sheeting with an integrated photovoltaic (PV) layer to serve as a sustainable roofing material. The PHOSTER project (PHOtovoltaïc STEel Roof) is intended to continually drive down the price of sustainable energy.

 
INVEST
REASON #83

The Citadel of Namur is one of the largest fortified castles in Europe. It has been lived in for thousands of years and you can still visit it today.

 
CULTURE
REASON #2

Another of Belgium's attractions is its pension funding organisations (OFPs), which enable multinationals to set up their pan-European pension funds here. Currently, 15 such pension funds are located here, placing Belgium in Europe's top 3.

 
INVEST
REASON #94

In the heart of the High Fens you’ll find the splendours of Belgium’s first nature park and largest nature reserve. Explore the beautiful peat bogs, endless forests and deep river valleys. Experience the pure charm of one of Europe’s last high fen areas!

 
NATURE
REASON #64

Bozar is a versatile, international exhibition and concert venue in the heart of Brussels. The design -in beautiful art deco style- was the work of renowned architect Victor Horta. At Bozar you will enjoy expositions, dance, cinema, music, literature and theatre. Are you ready to get goosebumps?

 
MUSIC
REASON #58

As one of the founding fathers of Art Nouveau, Victor Horta was a prime mover behind the grandeur of modern Brussels. Hotel Solvay and Brugmann Hospital are just two of his masterpieces in the capital city.

 
CULTURE
REASON #45

The Antwerp MHKA is exceptional not only because of its location – in an old grain silo, but also for its bold exhibitions. Prepare to be inspired by its selection of contemporary art, film and visual culture.

 
CULTURE
REASON #48

More than 2,300 foreign companies have their European head office in Belgium. Our country lies at the heart of the EU and is a hub for international contacts.

 
INVEST
REASON #73

Brussels wouldn’t be the city it is today without its hundreds of bars — from traditional, 19th century estaminets to today’s contemporary cafes. These indestructible establishments are where you'll find the true beating heart of Brussels.

 
FOOD
REASON #66

The biggest party in the smallest glass – that’s what they talk about in Hasselt. The capital of the province of Limburg has a glorious past as the capital of jenever and each year they celebrate with an exuberant weekend of partying.

 
FOOD
REASON #67

The 20 km of Brussels and the Brussels Marathon have become true classics over the years, but there are quite a few other surprising courses. Curious to find out more? On your marks, get set… click!

 
SPORT
REASON #69

When it comes to castles, Belgium towers above the rest. If you fancy feeling like a prince or a princess for a day, you will be spoilt for choice.

 

Flanders

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Wallonia

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Brussels

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CULTURE
REASON #51

Working with NASA, an astronomer from Liège discovered a star orbited by 7 Earth-like planets. And, as a Belgian discovering a new planetary system, it goes without saying you choose an appropriate name: TRAPPIST-1

 
INVEST
REASON #87

Belgium has a reputation for providing excellent healthcare. Not just because we combat diseases, but also because we help to prevent them. For example, Belgium played an active part in developing vaccines against Ebola and Pfeiffer's disease.

 
INVEST
REASON #99

Managing to maintain your status as Antwerp’s most famous citizen for 400 years straight is something only the truly great can do. The brilliant and versatile Rubens didn't write history, though. He painted it.

 
CULTURE
REASON #1

Belgium is a world leader in exports, dispatching diamonds, carpets, chocolate, margarine, glass and cars to destinations all over the globe.

 
INVEST
REASON #82

Frank De Winne was the first European commander of the International Space Station. Set off on a mission with the ISS at the Euro Space Center in the heart of the Ardennes and go stargazing. Just like Frank.

 
SCIENCE
REASON #17

High-speed connections are vital for the digital economy. 99% of Belgium has high-speed Internet (over 30 MB/s), making it one of the frontrunners in Europe.

 
INVEST
REASON #96

For two full days, the area surrounding the castle of Bouillon provides the backdrop for all sorts of medieval crafts, music and food. Looking forward to traveling back in time?

 
CULTURE
REASON #49

Belgium's competitiveness rating has been rising for some years. In the latest Global Competitiveness Report, Belgium rose from 19th to 17th place. We are particularly well regarded for our healthcare, education and training, and or high level of technological development.

 
INVEST
REASON #98

Brussels decorated in the colours of the rainbow! The capital’s biggest diversity event attracts tens of thousands of people and makes the city streets shimmer with colour.

 
FESTIVAL
REASON #16

Belgium knows how to be smart with its tax system. Favourable tax benefits for companies and expats ensure that the actual rate of corporation tax is considerably lower than in many other countries.

 
INVEST
REASON #78

This flea market on the Place du Jeu de Balles has attracted visitors far and wide for over a century. With a little knowledge and a little luck, you can discover vintage treasures throughout the week.

 
CULTURE
REASON #57

Just a few kilometres from the centre of Eupen, you'll find the gigantic Vesdre dam — 410 meters long and 66 metres high. Lake Eupen, the artificial lake behind the dam, is Belgium’s largest reservoir. And the forest study trail and the highest climbing wall in the Euregion are definitely worth a visit.

 
NATURE
REASON #65

In Formula 1, there is only one formula that makes a circuit a driver favourite: a legendary track, just over 4 miles long, featuring white-knuckled turns, the famous Raidillon right-hander and, of course, the breathtaking scenery.

 
SPORT
REASON #70

The main reason Belgium is one of the most important biopharmaceutical hubs in Europe is our unique research environment. Interactions between Belgium's industry and universities make us a highly productive innovation incubator.

 
INVEST
REASON #86

The Memorial Van Damme has repeatedly been voted the best athletics event in the world. It is part of the Diamond League, where the world’s biggest athletic stars come to shine.

 
SPORT
REASON #13

The Adoration of the Mystic Lamb in Ghent's St. Bavo’s Cathedral and painted by the van Eyck brothers, is a monumental work of art, both in terms of its size and historic value. The lower-left panel, depicting the Just Judges, was stolen in 1934 and has never been found.

 
CULTURE
REASON #7

Top marks for top teaching. Belgian education has an excellent international reputation. In fact, 7 of our 16 universities are among the best in the world.

 
INVEST
REASON #74

In 1907, a Belgian chemist invented Bakelite, the first form of plastic. And we haven't stood still since. Today, Belgium produces at least 10% of all the plastic in the European Union.

 
INVEST
REASON #68

Highly-qualified employees, with record production figures and seaports that facilitate distribution make Belgium extremely attractive for car manufacturers.

 
INVEST
REASON #18

The Hallerbos is the most important and most extensive wooded area between the river Zenne and the Sonian Forest. When the wild bluebells bloom in mid-April, an enchanting lilac flower carpet appears as if by magic.

 
NATURE
REASON #60

Brussels’ Winter Wonders is one of the largest Christmas markets in Europe and is, as its name suggests, a truly magical event. It features light shows, a giant Ferris wheel, an ice skating rink and countless finger-licking food options.

 
FESTIVAL
REASON #14

Our Tax Shelter system makes it easier for companies to invest in Belgian cinema. And the concepts seems to be paying off, too. Since 2004 more than 600 films have been financed with the help of 2,000 investors.

 
INVEST
REASON #88

When you're looking for property in Europe, Brussels is among the most popular locations. Prices here are significantly lower than in other international centres like Paris, London and Frankfurt.

 
INVEST
REASON #81

Belgians love the good life. We have a packed cultural calendar, plenty of greenery and an outstanding healthcare system. No wonder we rank 17th in the World Happiness index.

 
INVEST
REASON #80

If you haven’t visited the Montagne de Bueren, you haven’t really visited Liège. Brave all 374 steps of this steeply impressive staircase and you will be rewarded with a breathtaking view across the Meuse.

 
NATURE
REASON #61

Belgium leads the field in the development of virtual reality applications. Major players use interactive VR tools to speed up consumer decision-making.

 
INVEST
REASON #92

Belgium's open economy has always been a source of pride. Not only that, a recent study shows that Belgium is the third most globalised country in the world.

 
INVEST
REASON #75

Every few years, international artists are invited to light up the city of Ghent. Follow the lights and discover magical shows, surprising spectacles and lively performances at some of the cities’ key locations.

 

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FESTIVAL
REASON #72

Visit Flanders Fields today and you'll find fields of poppies and countless memories of the Great War, 100 years after the fact. The "Last Post" is still played every evening at the Menin Gate to commemorate the fallen.

 
CULTURE
REASON #47

The Grand Place in Brussels - world renowned for its skilfully preserved guildhalls - is considered one of Europe’s most beautiful city squares. The interesting mix of architectural styles reflects the history of our Western culture.

 
CULTURE
REASON #55

With more than 500 direct destinations, the port of Antwerp links many European businesses to the rest of the world. Conversely, for the rest of the world, Antwerp is a main gateway to Europe.

 
INVEST
REASON #84

The man behind NEMO 33 dreamt of bringing Bora Bora to Brussels. Not the palm trees or the tropical beaches, but the magnificent world below the sea. At 33 meters, this is the second deepest diving pool in the world.

 
TENSION
REASON #59

The European Innovation Scoreboard assesses the strengths and weaknesses of national innovation systems in European countries and Belgium's regional neighbours. We rank 8th on the scoreboard, classed as a 'strong innovator'. Belgium's research system ranks highly too.

 
INVEST
REASON #85

Belgian folklore's fantastic Gilles de Binche is over 600 years old, but still very much alive. The highlight of this carnival procession, which has made it onto UNESCO’s cultural heritage list, falls on Shrove Tuesday, when a parade of Gilles throws oranges to (and sometimes at) the crowd of spectators.

 
CULTURE
REASON #50

A museum that provides music to your ears. And soul. This beautiful art nouveau building houses over 8,000 different musical instruments, making it one of the largest and most diverse collections in the world.

 
MUSIC
REASON #8

Oostduinkerke is the only place in the world where shrimp fishing on horseback is still practised. A 500-year-old tradition that has been proudly kept alive to this day.

 
FOOD
REASON #11

Thanks to the Tax Shelter system and a generous sprinkling of Belgian expertise, the animation sector has grown tremendously. Not only does it provide full-time employment for more than 1,000 people, it has also already won one Oscar and a heap of nominations.

 
INVEST
REASON #89

Belgian nuclear technology has won many accolades, including a Nobel Prize. We have exceptional expertise in operating pressurised water reactors and are a leading producer of radioactive isotopes for medical applications.

 
INVEST
REASON #91

Over 700 years ago, the people of Brussels planted the Maypole for the very first time. Today, this folkloric tradition has evolved into a colourful parade that features giant dolls and is recognised by UNESCO.

 
NATURE
REASON #62

Today, the whole world has discovered the pleasures of visiting a spa, and they have this tiny town in Wallonia to thank for it. While the heyday of these thermal baths dates all the way back to the 16th century, it still remains a wildly popular destination for wellness fans.

 
NATURE
REASON #9

The fact that France’s little general was defeated at Waterloo is still big news in this town. Visit during a historical weekend and see sights such as Napoleon’s final headquarters, the Wellington Museum and the Lion’s Mound.

 
CULTURE
REASON #5

Our national pride! Every football-mad Belgian loves to watch the Red Devils play at the King Baudouin Stadium. In the old days to see Sterke Jan (alias Captain Courage) strut his stuff and today to enjoy Hazard’s silky skills with the ball. Can the Red Devils win the World Cup and make history?

 
SPORT
REASON #71

Some of the world's leading biotech companies are based in Belgium. With crop protection agents, seed and innovative solutions, they help growers to meet rising demand for food and/or fuel. Furthermore, these companies apply leading research methods to boost yields, protect the environment, improve health and enhance the quality of life.

 
INVEST
REASON #97

New York has MOMA. Brussels has MIMA. Located in the old Belle-Vue brewery, the museum introduces visitors to art from a 2.0 perspective. This venue - unique in Europe - provides a voice for the underground generation.

 
CULTURE
REASON #52

Feel like taking a stroll through the King of Belgium’s backyard? You can! Every spring the Royal Greenhouses in Laeken open their doors to the public. A magical place for anyone interested in rare plants and art nouveau architecture.

 
NATURE
REASON #63

What was it like to be a soldier during the Battle of the Bulge? To have to protect yourself from the biting cold and when it's raining bullets? The Bastogne War Museum immerses you in life exactly as it was during the Second World War.

 
CULTURE
REASON #3

Four days and three procedures are all you need to get a business up and running, making Belgium a frontrunner in Europe. But that's not all. You can also benefit from our Tax Shelter system, as well as an innovative crowdfunding platform.

 
INVEST
REASON #79

Belgium's multilingualism and multiculturalism makes it a mini-Europe. So a successful product launch here is a good indicator of success in other European markets.

 
INVEST
REASON #95

Belgium has major ambitions in the digital sector. By 2020, we aim to feature in the top 3 of the European Digital Economy and Society Index, and have plans for 1.000 new start-ups.

 
INVEST
REASON #39

A diamond is simply carbon that has withstood immense pressure. Good thing, too. Because there is a lot of pressure in Antwerp as 8 out of 10 diamonds worldwide pass through the city. Natives of the 'diamond capital' fondly call these precious gems 'little stones'.

 
CULTURE
REASON #46

The river Lesse winds its way through a landscape of imposing rocks, mediaeval castles and natural forests. We bet you’ll feel like a fish in water aboard a kayak.

 
SPORT
REASON #12